Digital Marketing Courses

Digital Marketing Course details

Course Objective

To provide excellent learning over cutting edge online marketing technologies to make you an expert in this field, all equipped to rule the internet world. The course also entitles various ways of earning money as a freelancer.

Learning Outcomes

After the successful completion of the program, you would be able to:

  • Create, plan and implement online marketing strategies yourself.
  • Successfully establish your brand on the internet.
  • Use your expertise and knowledge in tracking and monitoring digital marketing performance.

Course Description

Trying hard to reach out to the masses for your business? Is offline marketing really working? Are you struggling to be a part of the digital world? Yearning to be a successful Digital Marketer?

We bring to you the solutions to all with an elaborate, interactive and a complete package of 15 study modules to turn you into a perfect online marketer. Crafted precisely, the course provides a unique edge of knowledge to individuals and corporates in all spheres of digital marketing.

Fundamentals of Digital Marketing
  • What is marketing?
  • What is Digital marketing?
  • Difference between Digital marketing and Traditional marketing.
  • Understanding Digital marketing processes.
Website Creation
  • Introduction to websites and their types.
  • What are domain Names, web servers and web hosting?
  • Understanding technologies used in website designing and development.
  • Planning and creating concept of websites for enhanced user engagement.
Search Engine Optimization
  • Introduction to SEO.
  • Off Page optimization.
  • On Page Optimization.
Search Engine Marketing/PPC
  • Understanding Advertising Goals.
  • Keyword Research.
  • Creating Campaigns & Ad groups.
  • Bidding Strategy.
  • Campaign Optimization.

Course Extract

  Level Beginner / Intermediate
    Methodology Online / Offline
    Duration 96Hours / 12Weeks
  Pre-requisites None
  Batch size 10-15 students
  Classes On Weekdays / Weekends
  Certificate Yes

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