Advanced digital marketing

Course Objective

To provide the basic understanding of business analytics and implementation of tools and techniques to analyze the data minutely for performance enhancement in future prospects. The course has been designed with the aim to channelize the efforts of business professionals through efficient use of techniques in data analytics, for growth.

Learning Outcomes

After the successful completion of the program, you would be able to:

  • Understand the analysis process and techniques.
  • Exercise their hands on experience gained in data analysis.
  • Strategize and implement solid analytical skills gained.
  • Attain proficiency in statistical modelling.

Course Description

Download Brochure

Ronald Coase, a famous economist said “If you torture the data long enough, it will confess.”

This is the power of analysis. Learning tools without the necessary expertise to implement is like pushing against a wall. This Analytics course has been designed for entrepreneurs and IT professionals providing an insight into the very basics of business and data analytics comprising of six detailed modules of techniques, applications and case studies in different arrears in business.


Fundamentals of Digital Marketing
  • What is marketing?
  • What is Digital marketing?
  • Difference between Digital marketing and Traditional marketing.
  • Understanding Digital marketing processes.
Website Creation
  • Introduction to websites and their types.
  • What are domain Names, web servers and web hosting?
  • Understanding technologies used in website designing and development.
  • Planning and creating concept of websites for enhanced user engagement.
Search Engine Optimization
  • Introduction to SEO.
  • Off Page optimization.
  • On Page Optimization.
Search Engine Marketing/PPC
  • Understanding Advertising Goals.
  • Keyword Research.
  • Creating Campaigns & Ad groups.
  • Bidding Strategy.
  • Campaign Optimization.

Course Extract

  Level Beginner / Intermediate
    Methodology Online / Offline
    Duration 48Hours
  Pre-requisites None
  Batch size 10-15 students
  Classes On Weekend / Sunday
  Certificate Yes

Early bird offer

We're ready to listen...

* Indicates a required field

Complete the form below or call us on 784 007 8366.

What services are
you interested in?

We're ready to listen...

* Indicates a required field

Complete the form below or call us on 784 008 4266.

What services are
you interested in?