Course Objective

The course on Search Engine Optimization will introduce about the online search, working of search engines and covers advanced topics: link building, advance keyword research and SEO tools. This course will introduce you to some of the highly refined skills, so that you can make your website works best; the search engine attracts and charts maximum traffic.

Learning Outcomes

  1. Helps you to establish you career in the online marketing industry.

  2. An opportunity to work as a freelancer as well.

  3. You can built a search engine friendly website getting relevant traffic that will rank well.

Course Description

A technique which helps search engine find and rank your site higher than millions of other sites in response to a search query. Thus helps to get traffic from search engines. Thus course provides a unique edge of knowledge to individuals and corporate in all spheres of digital marketing.

  1. What is a need of SEO?
  2. How search engines work?
  3. Major functions of a search engine
  1. Site Analysis
  2. Keywords Analysis
  3. Meta Tag Development
  4. Rel="No Follow"
  5. Canonical Implementation
  6. Different types of Keywords
  7. Google trends and insights Step in SEO
  8. Page Rank and Alexa, Kink Bait
  9. Creating Sitemaps
  10. Creating Robots files
  11. Optimize SEO Content and Check Duplicate Content
  12. Keywords Density
  13. Type of Backlinks
  14. Case Study of Black Hat SEO
  15. Internal linking
  16. Image optimization
  1. Directory Submission
  2. Social Bookmarking Submission
  3. Article Submission
  4. Press Release Submission
  5. Forum Submission
  6. PPT Submission
  7. PDF Submission
  8. Classified Submission
  9. Business Local Listing
  10. Blog Commenting
  11. Google Maps
  12. RSS Submission
  13. Search Engine Submission
  14. Yahoo Question Answer Participation
  1. Google Analytics
  2. Google Webmasters


Level Beginner / Intermediate
Methodology Online / Offline
Duration 20 Hours / 5 Weeks
Pre-requisites None
Batch size 10-15 students
Classes On Weekdays / Weekends
Certificate yes

Knowledge Base


Case Study