Course Objective

Imparting the ability to build a brand's credibility online besides becomes vary of the social trends, social media and communication strategy and to make you perform as catalyst in the company's profile building and improving brand visibility.

Learning Outcomes

  1. Enhance your SMO skills and learn how to increase traffic on your website.

  2. Improve planning and execution of SMO strategies which will in-turn provide you a definitive competitive edge at your workplace.

  3. Groom you to build trust relationships with the customers.

  4. Learn how to improve online reputation and increase your competency.

Course Description

There are six billion Google searches every day. This means that if a business isn't ranking for their target keywords, potential customers are going to buy from someone else. That's why there is a massive demand for marketers that understand Search Engine Optimization. Business need to rank well, and can help. If you've got the skills.

  1. What is SMO and need of SMO?
  2. How Social Media works?
  3. Major functions of a Social Media Optimization
  1. Platforms - Facebook, LinkedIn, Google +, Pinterest, Twitter and YouTube
  2. Creating Strong Profile
  3. Creating Pages & Groups
  4. Increasing Engagements
  5. Product Brand Promotion Activities
  6. Branding Techniques
  7. How to Acquire Leads
  1. Paid Marketing Campaigning
  2. Types of Advert
  3. Product Brand Promotion Activities
  4. Lead Generation Tips
  5. Marketing Apps
  6. LinkedIn Marketing Plug-in
  1. How to create performance report
  2. Major engagements, likes, reach
  3. Analysis of competitors


Level Beginner / Intermediate
Methodology Online / Offline
Duration 20 Hours
Pre-requisites None
Batch size 10-15 students
Classes On Weekdays / Weekends
Certificate yes

Knowledge Base


Case Study